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Do You Need Pay-Per-Click Campaign Management?
May 10, 2016

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Some marketers know enough about pay-per-click (PPC) campaigns to manage them without any help. Others are either so new or so busy that they rely on an outside firm to handle it. Which side best describes your company? If you don’t know, you could be losing out on return on investment. The decision to hire […]

Posted in SEO In Depth

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Should You Hire a PR Agency?
April 15, 2016

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It’s no secret that traditional PR is somewhat outdated. Pessimists report that it’s on the cusp of death, while optimists say it’s merely evolving. No matter how you view traditional PR’s glass, one thing is clear if you’re thinking about hiring a PR agency: Internet marketing strategies can help you reach the same goals. Let’s […]

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Should You Hire a Social Media Agency?
March 31, 2016

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There’s no denying the significance of social media. It can strengthen your brand and your relationships with the people interested in it. Billions of people use the various social media platforms, and it’s become a crucial part of marketing today. If your social media efforts are lagging, you’re missing out on a golden opportunity to […]

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How SEO and Web Design Work Together
March 3, 2016

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At first glance, SEO and web design don’t look like they go together. One is about ranking in search engines, and the other is about appearance and user experience. But that doesn’t mean they’re mutually exclusive. In fact, if you treat SEO and web design separately, you could be missing out on a great opportunity […]

Posted in SEO In Depth

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Should you hire a full-service agency?
January 25, 2016

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There are two basic categories of Internet marketing agencies: Specialized agencies, and full-service agencies. A specialized agency focuses on one specific area of Internet marketing, while a full-service agency is well-versed in all of them. Making the call between a specialized agency and a full-service agency can be difficult, as each has its own set […]

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4 Tips for Hiring the Right SEO Agency
January 22, 2016

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Finding the best SEO agency for your business isn’t easy. There are numerous options available, and if there’s one thing most marketing agencies are good at, it’s making themselves look good. If you’re not particularly familiar with the industry, finding the right agency can be even more frustrating. Much of the work done by SEO agencies is based […]

Posted in SEO In Depth

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Why Does SEO Cost So Much?
March 26, 2015

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If you’re looking into a search engine optimization package for your business website for your first time, you may be getting sticker shock. Why does it seem like agencies charge an arm and a leg for SEO? Worse yet, why do you only find out that SEO seems to cost so much only after going […]

Posted in SEO In Depth

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Why Do So Few Agencies Publish Their Pricing?
March 27, 2014

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If you read the information on our website about factors you should consider when choosing a marketing agency, you probably saw us mention that not a lot of companies publish the costs of their services online. We said: If you’ve already looked at a few of the agency websites on our list, you may have noticed that […]

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