Top 50 Traditional Marketing Agencies
Marketing is a massive industry worth billions of dollars. The industry itself has millions of companies, along with a long list of advertising elite.
But the biggest ad agencies aren’t necessarily the best. In fact, you can get a lot of value — and a better ROI — from a small agency that understands you than a big agency that treats you like you’re another paycheck.
With that in mind, we compiled a list of the absolute best traditional marketing agencies in the world. These agencies are the top-notch suppliers of television, radio, billboard, newspaper, and other traditional-style ads.
Even with the proliferation of the Internet, these agencies still represent the best of the best in marketing.
Ultimately, it’s up to you which you choose.
|Ogilvy & Mather||Website||$$$$$$$||New York, NY|
|R/GA||Website||$$$$$||New York, NY|
|IDEO||Website||$$$$$$||New York, NY|
|Wieden + Kennedy||Website||$$$$$$$||New York, NY|
|Forza Migliozzi||Website||$$$$$$$||Hollywood, CA|
|Forge Worldwide||Website||$$$$$||Boston, MA|
|Young & Rubicam||Website||$$$$$$$||New York, NY|
|FleishmanHillard||Website||$$$$$$||New York, NY|
|Grey||Website||$$$$$$||New York, NY|
|Droga5||Website||$$$$$$||New York, NY|
December 2023 Traditional Marketing Agencies
Ogilvy & Mather is one of the most well-known ad agencies in the world. Founded in 1948, they’re a legend in the ad industry and frequently used as the industry’s “gold standard.”
Ogilvy & Mather has a rich history that details its steady climb to the top of the advertising industry, including being the first agency to work with The Hershey Company and taking on other high-profile clients like Merrill Lynch.
Today, Ogilvy & Mather continually gives its clients unique, creative marketing solutions that deliver excellent returns.
R/GA is another ad agency based in New York. It was founded in 1977, and since then it’s expanded to eight different countries with 13 offices.
R/GA doesn’t just work with commercial spots — they’re also one of the foremost creators of ads in cinema and digital media.
That makes R/GA one of the most versatile agencies in the world, ensuring its clients can appeal to customers through virtually any medium and at any time.
IDEO is a leading design agency based out of New York. While design agencies typically work online only, IDEO has featured designs in all kinds of media.
Along the way, IDEO has established itself as an outstanding agency while forging valuable connections to publishers and advertising outlets throughout the globe. They’re an excellent agency for anyone looking to get top-notch design work and release it on a worldwide scale.
The Best Traditional Marketing Agencies
|Wingman Advertising||Website||$$$$$||Los Angeles, CA|
|Deutsch||Website||$$$$$$||New York, NY|
|Sid Lee||Website||$$$$$$||Montreal, Canada|
|McCann Erickson||Website||$$$$$$$||New York, NY|
|JJR Marketing, Inc.||Website||$$$$$$||Naperville, IL|
|72andSunny||Website||$$$$$$$||Los Angeles, CA|
|Definition 6||Website||$$$$$||Atlanta, GA|
|BASIC||Website||$$$$$$||San Diego, CA|
|Anomaly||Website||$$$$$$$||New York, NY|
|360i||Website||$$$$$||New York, NY|
|Fearless Media||Website||$$$$$$$||New York, NY|
|Englishman Consulting||Website||$$$$$$$||London, United Kingdom|
|AMP Agency||Website||$$$$$$||Boston, MA|
|Imagination Publishing||Website||$$$$$$$||Chicago, IL|
|Traction||Website||$$$$$||San Francisco, CA|
|Omnicom Group, Inc.||Website||$$$$$$$||New York, NY|
|Magnetic Creative||Website||$$$$$$$||Temecula, CA|
|Leo Burnett||Website||$$$$$$$||Chicago, IL|
|AKQA||Website||$$$$$||New York, NY|
|Saatchi & Saatchi||Website||$$$$$$$||New York, NY|
|DDB||Website||$$$$$$$||New York, NY|
|Publicis Worldwide||Website||$$$$$$$||New York, NY|
|Catch 24||Website||$$$$$$$||New York, NY|
|Coming of Age||Website||$$$$$$||Lisle, IL|
|Flynaut, LLC||Website||$$$$$$$||Atlanta, GA|
|Butchershop Creative||Website||$$$$$||San Francisco, CA|
|Naked Penguin Boy||Website||$$$$$$$||London, UK|
|Mekanism||Website||$$$$$$$||San Francisco, CA|
|Your Majesty||Website||$$$$$||New York, NY|
|J. Walter Thompson Worldwide||Website||$$$$$$$||New York, NY|
|Britannia Communications||Website||$$$$$$||London, UK|
What is traditional marketing?
In the world of marketing, there is traditional marketing and Internet marketing. Traditional marketing refers to earlier forms of marketing that still have a place in our advertising campaigns. For example, traditional marketing includes strategies like billboards, flyers, TV commercials, and more.
This kind of marketing is also known as interruptive marketing, because whether you want to see or hear it or not, you do. You can’t decide whether or not to see a flyer when it’s pushed into your mail slot, and you can’t decide what commercials to see on your TV. Rather traditional marketing advertises to whatever audience is available instead of targeting specific groups of potential customers.
How to choose a traditional marketing agency that’s right for your business
With so many options, it’s hard to decide what traditional marketing agency is right for you and your business. But rest assured that the agency that we ranked as number one doesn’t have to be your number one. In fact, we encourage you to do your own research about the agencies we’ve put on the list.
Here are a few things to consider when choosing:
1. How much do you want to spend?
If you’re looking to stay on budget, you should start with writing down a price that you don’t want to exceed. This will help you to make a shortlist of potential traditional marketing agencies because it will force you to cross off agencies that are above your budget.
Without a solid budget, you could end up spending far too much on traditional marketing, and not have enough in your budget for other marketing strategies, or you could find your business in financial trouble.
2. Do you like the agency?
Before signing on the dotted line, you should always talk to an agency on the phone. From a phone call, you’ll be able to pick up on things like how serious they are about your business, if your goals matter to them, and if they listen to and consider your goals.
If you don’t like the way you interact with the agency, you should probably cross them off your list.
3. Are they in a good location?
If you’d like to sit and meet with your traditional marketing agency to talk about your latest campaign, you should an agency that’s local. This means you won’t have to travel when you want to chat about your campaign, and you can also meet for coffee any time!
Get in Touch with Us
Do you have an ad agency that you’d like to see on our list? We can’t guarantee placement, but we can guarantee that we’ll read your email!
Contact us today to tell us more about your agency!