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What Is Content Marketing?
November 3, 2016

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Do the words “content marketing” make your heart beat a little faster, your head spin, and your eyes slightly glaze over? Don’t worry. It’s a common reaction for people who aren’t part of the content marketing world day-in, day-out. Content marketing may sound complicated, but it’s easy to understand. Basically, it’s any form of written, […]

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Does Your Business Need an App?
October 5, 2016

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Does it feel like every business but yours has an app? Are you thinking it might be time for your company to jump into the app sphere? You’re certainly not alone. Many organizations are considering creating an app, and trying to determine if it’s the right move to make. Only you can make the final […]

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The Advantages of Working With an Agency
October 5, 2016

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As a business professional, you have two distinctive choices when searching for help for your search engine optimization (SEO), web design and marketing needs. The first is to hire freelancers to handle or more of the responsibilities. The second is to hire a full-service agency to take care of everything. Sometimes hiring freelancers makes sense, […]

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Should You Hire an Agency or a Freelancer
September 2, 2016

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When you need a new website, you have three choices: do it yourself, hire a freelancer, or hire an agency. For most people, the first option isn’t really a wise one. Without the know-how, you could seriously damage the way your website looks, feels, and functions. Plus, it takes plenty of time to put together […]

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11 Tips for Effective Email Marketing
September 1, 2016

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Email marketing is one of the tried-and-true methods for turning prospects into customers and customers into loyal buyers — perhaps even brand ambassadors and affiliates. When properly used, email marketing keeps you front and center and ensures you’re not going to be forgotten in all the hubbub of the Internet. Whether you’re starting your first […]

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10 Internet Marketing Mistakes to Avoid
August 25, 2016

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Internet mistakes — from time to time, we all make them. However, there are definitely a few that are easy to avoid. Below are 10 Internet marketing mistakes, traps and issues even smart businesses can fall into: #1: No call-to-action (CTA) You’ve spent tons of time developing a great website, but your conversions are consistently […]

Posted in SEO In Depth

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Traditional Marketing vs. Internet Marketing
July 14, 2016

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It’s easy to be confused by the idea of traditional marketing versus internet marketing. After all, internet marketing has definitely become a gold standard, making it seem more general or even traditional. However, there is still a difference between traditional marketing and internet marketing. Check out some of these clarifications: Traditional Marketing – Usually refers […]

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How to Use Graphic Design for Marketing
July 7, 2016

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Strategically, many marketers focus their sights in directions other than graphic design. They have fallen prey to the notion that graphic design is a visual element that adds aesthetic appeal, but doesn’t drive calls-to-action. Actually, graphic design can be an incredibly powerful marketing tool when it’s used correctly. Not only will it help add depth […]

Posted in Agency news

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Is PR Still Relevant in 2016?
July 4, 2016

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The web has fundamentally changed the way PR professionals do their jobs. It’s also made it tougher, given the increasingly loud voice of public opinion. Does that mean PR no longer has a place in marketing? Not at all! In fact, it’s made it more relevant than ever. Traditional PR required companies to speak up […]

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How to Choose the Right Web Design Agency
June 27, 2016

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When it’s time to redesign your website — or even build one from scratch — a web design agency can offer the experience and expertise necessary to do it right. There’s no question about the value of an agency. However, you may have a lot of questions about which one to choose. Do a quick […]

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