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The Advantages of Working With an Agency
October 5, 2016

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As a business professional, you have two distinctive choices when searching for help for your search engine optimization (SEO), web design and marketing needs. The first is to hire freelancers to handle or more of the responsibilities. The second is to hire a full-service agency to take care of everything. Sometimes hiring freelancers makes sense, […]

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How to Use Graphic Design for Marketing
July 7, 2016

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Strategically, many marketers focus their sights in directions other than graphic design. They have fallen prey to the notion that graphic design is a visual element that adds aesthetic appeal, but doesn’t drive calls-to-action. Actually, graphic design can be an incredibly powerful marketing tool when it’s used correctly. Not only will it help add depth […]

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Is PR Still Relevant in 2016?
July 4, 2016

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The web has fundamentally changed the way PR professionals do their jobs. It’s also made it tougher, given the increasingly loud voice of public opinion. Does that mean PR no longer has a place in marketing? Not at all! In fact, it’s made it more relevant than ever. Traditional PR required companies to speak up […]

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Why Do So Few Agencies Publish Their Pricing?
March 27, 2014

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If you read the information on our website about factors you should consider when choosing a marketing agency, you probably saw us mention that not a lot of companies publish the costs of their services online. We said: If you’ve already looked at a few of the agency websites on our list, you may have noticed that […]

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