Many digital marketing companies walk the walk and talk the talk, but do they have anything to show for it? The best firms out there won’t hesitate to showcase the digital marketing awards they’ve received front and center on their websites. Although awards aren’t everything, they do tell you right away that the company you’re considering has been recognized locally or nationally for the quality of their work.
There are a variety of awards that firms might receive for their work. Local agencies have probably been recognized by their county or state for superior design, or for making contributions to their community by way of their marketing services. Larger agencies may have received national or even international awards for design, branding, and marketing success.
One thing you may not think to look for is awards granted for things other than great design and stellar branding. Some agencies have received awards for highly rated CEOs or COOs, for being the best places to work in their city or state, or for giving back to their community through donations and volunteer work. These awards indicate quality that goes above and beyond the ability to create a great looking website: they indicate that the company cares about its employees and its environment, and isn’t all about profits.
Although awards are important, they aren’t everything. The digital marketing agency you work with should have many qualities, including affordable pricing. When you make your final decision, be sure to consider as many of the factors we’ve discussed on our site as you can. That way, you can be sure that you’ve made the right decision — not just a fast one.