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What Is Content Marketing?
November 3, 2016
Do the words “content marketing” make your heart beat a little faster, your head spin, and your eyes slightly glaze over? Don’t worry. It’s a common reaction for people who aren’t part of the content marketing world day-in, day-out. Content marketing may sound complicated, but it’s easy to understand. Basically, it’s any form of written, […]
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Should You Hire an Agency or a Freelancer
September 2, 2016
When you need a new website, you have three choices: do it yourself, hire a freelancer, or hire an agency. For most people, the first option isn’t really a wise one. Without the know-how, you could seriously damage the way your website looks, feels, and functions. Plus, it takes plenty of time to put together […]
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11 Tips for Effective Email Marketing
September 1, 2016
Email marketing is one of the tried-and-true methods for turning prospects into customers and customers into loyal buyers — perhaps even brand ambassadors and affiliates. When properly used, email marketing keeps you front and center and ensures you’re not going to be forgotten in all the hubbub of the Internet. Whether you’re starting your first […]
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Traditional Marketing vs. Internet Marketing
July 14, 2016
It’s easy to be confused by the idea of traditional marketing versus internet marketing. After all, internet marketing has definitely become a gold standard, making it seem more general or even traditional. However, there is still a difference between traditional marketing and internet marketing. Check out some of these clarifications: Traditional Marketing – Usually refers […]
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How to Choose the Right Web Design Agency
June 27, 2016
When it’s time to redesign your website — or even build one from scratch — a web design agency can offer the experience and expertise necessary to do it right. There’s no question about the value of an agency. However, you may have a lot of questions about which one to choose. Do a quick […]
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Should You Hire a PR Agency?
April 15, 2016
It’s no secret that traditional PR is somewhat outdated. Pessimists report that it’s on the cusp of death, while optimists say it’s merely evolving. No matter how you view traditional PR’s glass, one thing is clear if you’re thinking about hiring a PR agency: Internet marketing strategies can help you reach the same goals. Let’s […]
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Should You Hire a Social Media Agency?
March 31, 2016
There’s no denying the significance of social media. It can strengthen your brand and your relationships with the people interested in it. Billions of people use the various social media platforms, and it’s become a crucial part of marketing today. If your social media efforts are lagging, you’re missing out on a golden opportunity to […]
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Should you hire a full-service agency?
January 25, 2016
There are two basic categories of Internet marketing agencies: Specialized agencies, and full-service agencies. A specialized agency focuses on one specific area of Internet marketing, while a full-service agency is well-versed in all of them. Making the call between a specialized agency and a full-service agency can be difficult, as each has its own set […]
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